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عمومی::
مزایای افزودنی
Add-on benefits attributes that differentiate suppliers, go beyond the basic denominator provided by all qualified vendors, and create added value in buyer-seller relationship (for example, value-added customer service).
Add-071 Benefits First, the research demonstrates that add-on benefits mor strongly influence customer value than do core benefits.
All qualified suppli ers perform well on core benefits, so add-on benefits tend to be the differentiate for customer value as customers choose among competing offerings.
Therefor business marketers can use value-added services or joint working relationships tha influence add-on benefits to strengthen customer relationships.
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